Broadcasting is a means by which you can communicate with the users that follow your account as a large group via push notification. In your account home screen hover your mouse over Engage your Audience and click on Broadcast to be presented with the option to send a push notification.
Type in your message and hit send. All followers of your account with receive this message.
As the user of the app, to receive these push notifications tap the search bar on the top of your homescreen. This will allow you to search for the account you wish to follow.
Type the account you are looking for in the search bar.
Tap the bell icon next to the channel logo. Turn your notifications On, and save. You will now receive all push notifications for this channel.
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Note: You must have a business plan subscription or above to broadcast.